unit 1, issue 1, page 2

are american values shaped by the mass media

• yes, media manipulated social thinking in order to exploit societies lack of awareness towards capitalistic world order
• Herbert Schiller
• no, communication is apart of everyday life it should have nothing to do with the was people think, because only oneself can determine what is realistic

• James Carey

the media influences society by using things that people are going to pay attention to

• by trying to sell a car to a guy with a girl in a bathing suit or getting a girl to by  make up by having a famous women in the commercial 

• gets me to buy shoes because they say the shoes can make me skate better

critical/ cultural and the ritual are both perspectives that influence communication today

What I find interesting

• YES

• Americas media strives over the circulation of images and information which determines beliefs, attitudes, and behaviors
• The divisions of society are separated into two categories winners and losers as a result of the maintenance of the aspects of human existence
• the system gives people a return adequate to achieve some marks of economic status
• Manipulation allows the appearance to active engagement while denying many of the material and psychic benefits of genuine involvement
• ownership and control of mass media is available to those with capital
• NO
• all things communication is the most wonderful
• society exists not only by transmission, by communication, but in may exist in transmission, in communication
• communication is the movement of goods or people and the movement of information
• communication ia a process whereby messages are transmitted and distributed in space for the control of distance and people
• communication was viewed as a process and technology that would spread, transmit, and disseminate knowledge farther and faster
• things can become so familiar that we no longer perceive them at all
• reality is brought into existence by communication
• man lives in a new dimension of reality and it is through the agency of this capacity that exists is produced 
• to study communication is to examine the actual social process wherein significant symbolic forms are created, apprehended, and used
• lives and minds are shaped by our total exeriance
• Five Myths that structure content

1 individualism and personal choice

• the view that freedom is a personal matter, gained by the rise of material rewards and leisure time
• the american lifestyle reflects an exclusively self centered outlook
• though individual freedom and personal choice is some of the most powerful mythic defenses, those notions rationalize its existence and promise a great future or divert attention from its searing inadequacies and conceals the possibilities for human development 
• 2. Neutrality

⁃ menipulation requires a false reality that is a continuous denial of existence

• people who are manipulated believe in neutrality of their key social institutions
• National Government is the centerpiece of the neutrality myth 
• corruption and deceit are seen to be the result of human weakness
• the mass media is suppose to be neutral 
• science continues to insist on its value free neutrality 
•  3. Unchanging Human Nature

• What human nature is seen to be, ultimately affects the way human beings behave

⁃ Not because they must act as they do, but because they are believe they are expected to act that way

• Human nature is allegedly unchangeable 

             4. Absence of Social Conflict

• Conflict is almost always a individual matter

• Consciousness controllers deny the presence of social conflict 
• Elite control requires omission or distortion of social reality

  5. Media Pluralism

• Personal choice exercised in an environment of cultural information, diversity is the image of the condition of life in America

• Choice is unattainable in any real sense without diversity 
• Choosing is either meaningless or manipulative 

• It is manipulative when a company by the illustration that the choice is meaningful