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governors race

In the democratic party Jerry Brown is running for governor, he has 47% of the vote. Jerry Brown believes in creating 1.9 million jobs in California. Brown wants to strongly improve education by establishing minimal requirements for high school students, increase investments in k-12 and wants to focus more on math and sciences. Brown wants to budget California and make tax cuts that will save billions in the next 8 years. Brown is also interested in the environment, clean energy, pension reform and fighting to protect civil rights. In the republican party Meg Whitman has 46% of the vote and is interested in creating more jobs for California. Also in budgeting, education, immigration, environment, and public safety.

Will evolving forms of journalism be an improvement?

It really all depends on the importance of the subject matter to the readers. Weather its local importance verse non local importance, or is it interest oriented. Are the primary sources obtained before publishing? If there not primary sources then how does a reader know if its worth reading or not and does the quality of the sources relate and not distort. Journalism is improving in many different ways, from paper to online and to videos, a big part of that is if the media is using writing with images. Citizen journalists enable readers to seek information as in if the writer adds its references and other primary sources. Where in professional journalism always has its references. The reader also has better access to citizen views as professional journalists can more or less distort or hype there story up. I professional journalism all the money is brought in by advertising and when it comes down to it citizen journalism money is not an issue.

meta-concept

Watching the difference between the meta-concepts of humor and substantive coverage. I found that in humor there is substantive coverage but in substantive coverage there is vary little humor. I viewed SNLs reenactment  of Obamas speech on the wallstreet reform, they took substantive coverage of the speech and made humors comments to make it funny. In the actual coverage of Obamas speech on the reform it was all substantive coverage with little or no humor. I think that fake new does not necessarily mislead the public, but uses the recall type of coverage to inform the public. With a little humor the important facts stick.

Does fake news mislead the public?

Does fake news mislead the public? Yes and no. I think fake news doesn't mislead the public because it is showing news stories that would be on a real news channel, but only taking bits and pieces of the story to make it have a comical relief. Using this, fake news is not really fake news because it is news, its just not viewed by many as a good source of news because its only focuses on parts that can make people laugh.

Fake news can also mislead the public, because it is taking what is happening in the real world and trying to make it funny. It is leaving out the main point of what someone could be saying and skewing it to make it look like its trying to say something else or just to have a laugh.

I do enjoy watching these programs that make fun of what's going on in todays politics, but if I were to feel moved by a story on one of the programs, I would feel the need to goto a reliable source and check up on the story.

unit 1, issue 1, page 2

are american values shaped by the mass media

• yes, media manipulated social thinking in order to exploit societies lack of awareness towards capitalistic world order
• Herbert Schiller
• no, communication is apart of everyday life it should have nothing to do with the was people think, because only oneself can determine what is realistic

• James Carey

the media influences society by using things that people are going to pay attention to

• by trying to sell a car to a guy with a girl in a bathing suit or getting a girl to by  make up by having a famous women in the commercial 

• gets me to buy shoes because they say the shoes can make me skate better

critical/ cultural and the ritual are both perspectives that influence communication today

What I find interesting

• YES

• Americas media strives over the circulation of images and information which determines beliefs, attitudes, and behaviors
• The divisions of society are separated into two categories winners and losers as a result of the maintenance of the aspects of human existence
• the system gives people a return adequate to achieve some marks of economic status
• Manipulation allows the appearance to active engagement while denying many of the material and psychic benefits of genuine involvement
• ownership and control of mass media is available to those with capital
• NO
• all things communication is the most wonderful
• society exists not only by transmission, by communication, but in may exist in transmission, in communication
• communication is the movement of goods or people and the movement of information
• communication ia a process whereby messages are transmitted and distributed in space for the control of distance and people
• communication was viewed as a process and technology that would spread, transmit, and disseminate knowledge farther and faster
• things can become so familiar that we no longer perceive them at all
• reality is brought into existence by communication
• man lives in a new dimension of reality and it is through the agency of this capacity that exists is produced 
• to study communication is to examine the actual social process wherein significant symbolic forms are created, apprehended, and used
• lives and minds are shaped by our total exeriance
• Five Myths that structure content

1 individualism and personal choice

• the view that freedom is a personal matter, gained by the rise of material rewards and leisure time
• the american lifestyle reflects an exclusively self centered outlook
• though individual freedom and personal choice is some of the most powerful mythic defenses, those notions rationalize its existence and promise a great future or divert attention from its searing inadequacies and conceals the possibilities for human development 
• 2. Neutrality

⁃ menipulation requires a false reality that is a continuous denial of existence

• people who are manipulated believe in neutrality of their key social institutions
• National Government is the centerpiece of the neutrality myth 
• corruption and deceit are seen to be the result of human weakness
• the mass media is suppose to be neutral 
• science continues to insist on its value free neutrality 
•  3. Unchanging Human Nature

• What human nature is seen to be, ultimately affects the way human beings behave

⁃ Not because they must act as they do, but because they are believe they are expected to act that way

• Human nature is allegedly unchangeable 

             4. Absence of Social Conflict

• Conflict is almost always a individual matter

• Consciousness controllers deny the presence of social conflict 
• Elite control requires omission or distortion of social reality

  5. Media Pluralism

• Personal choice exercised in an environment of cultural information, diversity is the image of the condition of life in America

• Choice is unattainable in any real sense without diversity 
• Choosing is either meaningless or manipulative 

• It is manipulative when a company by the illustration that the choice is meaningful